DAX designed the logo, color, type, card, poster and icon system as one finished identity. The controls let you inspect how the delivered system stays consistent.
Logo, colors, typography and examples update together to demonstrate the flexibility DAX built into the finished system.
A botanical skincare label needed to look like a heritage house, not a startup. We built the whole identity — mark, palette, type, and packaging — from one idea: calm, grown slowly.
One monogram — a folded leaf — that holds up on a dark bottle, a cream carton, gold foil, or a favicon.
Click a swatch to copy the hex. Click a mood to re-tone the whole system live — this is how we present colour direction to a client.
A high-contrast serif for the name, a mono for the fine print. Two voices, one register.
The system carried onto three SKUs. Same mark, three finishes — dark glass, cream carton, sage tube.
Identity work at DAX is a fixed, four-stage process — no open-ended revision spirals.
One sentence the whole brand answers to. Here: "calm, grown slowly."
The monogram, its lockups, and the rules for every context and size.
A tested palette + type pairing, documented for print and screen.
Carried onto real touchpoints — packaging, web, social — and handed over.
The lab shows the floor, not the ceiling. Two ends of the register from the same studio kit.
Fixed price, fixed days, vector source files and full ownership in writing at every tier. No file ransom at delivery.
Read enough buyer reviews in this category and the same five wounds repeat. Each one is a design decision on this page.
Every design service DAX runs, tied to the part of this page that demonstrates it.
The lab's three lockups are generated as clean vector SVG — the same files a commission ships with.
The lab panel itself is the proof — a working interface with states, focus rings and touch targets, straight in HTML/CSS.
The app-icon mockup re-derives from your name live — radius, contrast and a 64/40/24 px legibility strip.
Halcyon's folded-leaf monogram below is drawn stroke by stroke, not traced from stock.
Scroll to the shelf: one system carried onto dark glass, cream carton and sage tube without breaking.
This whole page is the service — name in, system out: mark, palette, type and applications that agree with each other.
The poster mockup doubles as the feed template — same palette and type logic at any crop.
The business-card mockup is set at 85 × 55 with real margins and print-safe contrast, re-toned as you type.
The poster construction — oversized initial, restrained type block — is the same hierarchy a cover needs.
Lockup 03, the badge, is built for merch: one-colour, circular, still legible at chest-print size.
The commissioned-range shots are graded to one palette — that colour discipline is the retouch bar.
The shelf bottles fake depth with gradient light; the 3D pipeline replaces them with true renders of your SKU.
The offer tiers read like a deck slide — hierarchy, not decoration, doing the persuading.
The derived palette annotates its own data live — hue, hex, role — which is the whole infographic craft in miniature.