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Lifecycle email project — interactive case study

Wildflour.
A complete customer welcome journey.

DAX designed the welcome, wait logic and follow-up sequence as one customer journey. Use the composer below to inspect the delivered flow and message previews.

4 node types 3 flow recipes live per-step math 0 libraries specimen FLC-01
inspect the flow
01 Delivered lifecycle system

Every message. One coherent journey.

Inspect how DAX sequenced emails, waits and conditions. Select any email to review what the customer receives at that point.

FLOW COMPOSER lifecycle email
live
start with
add a step steps land after the selected node · × removes

Email steps

select a step to preview it
Flow Composer runs on illustrative flow math — sized from typical list behaviour, not a promised result · brands are fictional · zero libraries
02 the offer

Fixed scopes, flows included.

Built in Klaviyo or Mailchimp as the core — MailerLite, Brevo, ActiveCampaign and Constant Contact also covered, with Shopify, WooCommerce and WordPress integrations. Every package ships editable source templates, full ownership and a walkthrough video, so your team updates copy without booking us again.

Starter
$953 days
  • 1 responsive branded email template
  • Mailchimp or Klaviyo setup
  • Basic deliverability + segmentation
  • 1 revision round
  • Source files + walkthrough video
live above → the branded preview, in your colors
most commissioned
Growth
$3206 days
  • 3 branded template designs
  • 3 core automation flows (welcome, abandoned cart, post-purchase)
  • 1 lead landing/signup page
  • Deliverability + segmentation included
  • Subject lines + email copy
  • 2 revision rounds
  • Source files + walkthrough video
live above → the recipe buttons — three mapped flows
Pro
$68010 days
  • 6 template designs
  • 6 automation flows
  • 2 landing/signup pages
  • Full deliverability + segmentation setup
  • Subject lines + email copy
  • 3 revision rounds
  • Source files + walkthrough video + 14 days follow-up
live above → the whole canvas, branches and all
add-ons Email copywriting for Starter $45 Extra automation flow $60 Extra landing/signup page $75
03 the gap

What the market gets wrong.

Recurring complaints from email-marketing buyers on the big marketplaces — and how this studio builds so they can’t happen here.

01 · cookie-cutter

“The same three emails dropped on every store — nothing about the products, the margins, or where the customers actually are.”

the dax answer

The recipes above are scaffolds, not deliverables — that’s why the composer exposes the math instead of hiding it. A real engagement starts by mapping the flow to your catalog, your margins and your sending region, and the strategy map is part of what you receive.

02 · the literal order

“Did exactly what the listing said and not a word more — never mentioned the two flows that would have doubled the result.”

the dax answer

Every delivery closes with a what’s-next map: which flow to add, in what order, and what it should earn before you build it. Lifecycle email compounds — advising past the literal order is the job, not an upsell.

03 · the deadline

“The final result was good. It also arrived ten days after the date we agreed on.”

the dax answer

Three, six or ten days — the day count is printed on the tier, and design is approved before a single template gets coded, so changes are caught where they’re cheap. Late is a scope failure, and scope here is fixed.

04 · locked out

“We couldn’t change a headline or swap a product image without booking the seller all over again.”

the dax answer

You own the editable source templates outright, and every tier — including the $95 one — ships a recorded walkthrough of how to edit copy, images and flow logic yourself. Repeat work should come from new flows, not hostage templates.

commission

Wire it to your store.

Klaviyo or Mailchimp, fixed price, fixed days — and you own every template it sends.

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