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Explainer planning project — interactive case study

Pocketwise.
A six-scene explainer storyboard.

DAX planned the story, narration, timing and animatic before production. Play or scrub the board below to inspect the delivered explanation scene by scene.

6 beats · 66s master board sign-off before animation 0 libraries · 0 video files specimen LPW-66
scrub the board
01 Delivered explainer plan

Six short scenes. One clear story.

Press play or drag the timeline to inspect DAX's scene order, narration and timing. Remove a scene to see why every beat earns its place.

EXPLAINER STUDIO animatic bay
sign-off copy
00:00.0 / 01:06.0
beat drag anywhere on the strip · beat cards jump · ←/→ nudge · space plays
cut length
66s of a 90s ceiling
fits package
Premium
$1,200 · 14 days · up to 90s
scenes in the cut
6 of 6
Loopwise is a fictional product invented for this board · every scene is hand-keyed CSS driven by one clock · no video files on this page
the style pass — two lanes, two frames
Flat 2D explainer style frame: a cartoon character beside a phone showing a payment app called Northstar Pay, coins and growth arrows around it, headline reading Send money in seconds
2D lane · flat motion-graphics frame — the style for apps, software and concepts (Northstar Pay, sample board)
3D product animation style frame: a dark smart water bottle labelled hydra with a glowing blue ring, wrapped in a swirl of water, tagline reading Stay on track, every sip
3D lane · product-hero frame — when the physical thing is the star (Hydra, sample board)

Boards lock meaning; style frames lock the look. These two are from sample boards in each lane — flat 2D for the Loopwise kind of story, full 3D when the product itself has to carry the frame. You approve one of these before animation too, so the finish is never a surprise.

02 the offer

Three lanes, same skeleton.

Every package keeps the full process — script written for you, a frame-by-frame board you sign, licensed voice and music. The ladder only changes length, style depth and cuts. The runtime calculator above maps straight onto it.

studio rate card — fixed price, fixed days
Starter
$2205 days
  • Up to 30s, 2D motion graphics
  • Script + storyboard approval
  • 1 voiceover (accent of choice) + licensed music
  • 2 revision rounds
  • 1080p final file
above → a 3-beat cut: hook · turn · card ≈ 28s
most commissioned
Standard
$5408 days
  • Up to 60s, 2D with custom characters
  • Script + storyboard approval
  • Premium voiceover talent + music + sound design
  • 3 revision rounds
  • Square + vertical social cuts included
above → trim the proof beat ≈ 50s
Premium
$1,20014 days
  • Up to 90s, 2D plus 3D product animation
  • Script + storyboard approval
  • Premium voiceover + music + sound design
  • Unlimited revisions within scope
  • Social cuts + editable source files, 1080p/4K
above → the full six-beat 66s master
add-ons Social cuts on Starter $60 Source files on Standard $120 Rush turnaround $150 Extra language voiceover $90
03 the gap

What the market gets wrong.

The same four complaints keep surfacing under big-marketplace explainer gigs — including sellers rated 4.8–4.9 across thousands of reviews. Each one has a mechanical fix, and you just used it.

01 · meaning

“Three rounds of notes, and the scene we cared most about still doesn’t say the thing.”

the dax answer

Sign-off moves to the board. You scrub every beat — pencil frame, script line, timing — in a player exactly like the one above, before animation starts. A misread scene dies here, where fixing it costs a redraw, not a re-render.

02 · revisions

“Version nine, and I’ve stopped believing it will ever match the brief.”

the dax answer

The script locks first, then a frame-by-frame storyboard. Meaning gets fixed while it’s still cheap to move — and the voice is directed per beat, the same notes you just toggled. After that, revisions are trims, which is why two or three rounds is genuinely enough.

03 · the product

“Great for app demos. Our actual machine came back looking like a rubber toy.”

the dax answer

Flat 2D is for software and concepts — the Loopwise lane. When the physical product is the star, the Premium lane carries real 3D product animation, like the Hydra frame above. We recommend against your brief, including talking you down a tier when 2D is honestly the better fit.

04 · the ladder

“The entry tier quietly deletes the process — fewer approvals, capped everything, upgrade to get sanity back.”

the dax answer

Every tier here keeps the same skeleton: written script, storyboard approval, licensed voice and music, real revision rounds. Starter trims seconds off the runtime — you watched the calculator do exactly that — not steps out of the process.

commission

Bring us the thing nobody can explain.

Script to screen in 5–14 days. You sign the board before we animate, and you own the master when we’re done.

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