Starter
$453 days
- 2 concept directions
- 3 revision rounds
- Primary logo
- Source files (AI, EPS, SVG, PDF)
- Full commercial ownership
in the forge → pick any two constructions
01 Delivered identity system
Three directions. One finished identity system.
Change the sample name or style to stress-test DAX's identity system. Turn on the guides to inspect how the delivered marks were constructed.
LOGO FORGE mark constructor
forging live
—
business type
exports as —
scale proof · on dark
scale proof · on light
same vector at favicon, app-icon and signage scale — if it smears at 16px, it never leaves the forge
+ from the bench — two recent systems, client names changed
02 the offer
Three scopes, zero fine print.
Fixed prices, fixed day counts, and the line that matters most sits in every single tier: vector source files — AI, EPS, SVG, PDF — with full commercial ownership transferred in writing. The download button above is a working rehearsal of that handover.
most commissioned
Brand
$1204 days
- 4 concept directions
- 6 revision rounds
- Primary + icon versions
- Source files (AI, EPS, SVG, PDF)
- Color + B/W variations
- 1-page usage sheet
in the forge → the lockup's icon + wordmark pair
Identity
$2806 days
- 6 concept directions
- Unlimited revisions within scope
- Primary + secondary + icon
- Source files (AI, EPS, SVG, PDF)
- Color + B/W variations
- Full brand sheet
- Social media kit (profile + banner)
in the forge → the full construction sheet, grid on
add-ons
Rush delivery $40
Extra concept direction $25
Social kit on lower tiers $35
rush is confirmed before you order — if six days can't honestly become three, we say so · you can trademark the final mark; rights transfer in writing on delivery
03 the gap
What the market gets wrong.
Recurring complaints from logo buyers on the big marketplaces — and the way this bench is set up so they can't happen here.
01 · files
"The 'final files' never arrived — weeks after payment, still no AI, no SVG. Just a flattened JPEG."
the dax answer
Source files aren't a perk here, they're the deliverable. AI, EPS, SVG and PDF ship in every tier, and the button above is the culture in miniature — you clicked download and a real vector landed in your folder. That's the handover, rehearsed in public.
02 · steering
"I ended up art-directing every step myself, and what came back still wasn't usable."
the dax answer
You react to finished directions, not steer a blank cursor. Each round arrives the way the forge presents them — distinct constructions with the reasoning drawn on the grid — so your feedback is a choice, not a rescue mission.
03 · fine print
"Which tier actually unlocks the editable source files was buried three scrolls deep in the FAQ."
the dax answer
There is no unlock. The pricing table above says it in plain type: every tier — including the $45 one — ships editable vectors and full commercial ownership, transferred in writing. Nothing about your own logo is held for ransom.
04 · sameness
"Round one was four versions of the same idea with the colors shuffled."
the dax answer
Concept directions here are structurally different by definition — monogram versus wordmark versus lockup is a difference of skeleton, not of palette. If two concepts share a skeleton, one goes back in the fire. Toggle the grid above: sameness has nowhere to hide.
commission
Walk in with a name.
Walk out owning a mark.
Fixed price, fixed days, source files in every tier — trademark-ready on delivery.