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Motion identity project — interactive case study

Northstar Pay.
Inspect the timeline.the words.the logo.the scene.the timeline.

DAX created an eight-second, four-scene motion identity for Northstar Pay. Scrub the timeline to inspect how the finished sequence is constructed.
Delivered motion system

Four scenes. One delivered sequence.

Play DAX's eight-second animation or drag the timeline to inspect how the picture, words and logo resolve at every moment.

DAX
MOTION STUDIO
Frames that
move
with intent.
Northstar Pay fintech hero frame
Northstar Payfintech explainer · scene 03 · graded
Motion, authored in code
TC 00:00.0SC 01 — LOGO STING
ruler / 8sLogoTypeFrameEnd card
B1 sting B2 type B3 frame B4 end
Scene 1 of 4 · drag or press Play
Interactive core 02 — easing editor

Bend the curve, re-run the sting.

Timing is the difference between motion and decoration. Drag the two bezier handles — or take a preset — and the DAX logo sting on the right re-runs with your exact curve. This is the conversation we have inside every revision, made touchable.

cubic-bezier editor — drag P1 / P2 (arrow keys work too)
0time →10
cubic-bezier(0.20, 0.80, 0.20, 1.00)
character: confident settle — the DAX house curve
logo sting — re-runs with your curve
last run: house · 900ms
DAX.
Motion studio
release a handle and it re-runs automatically
Interactive core 03 — storyboard → animatic

Approve it before it moves.

Every DAX job locks a drawn storyboard before a single frame animates — that is how the message survives the motion. Flip the same four boards into a timed animatic, and click any frame to cue the master timeline above to that beat.

mode: storyboard — frames locked for sign-off

Motion graphics, built in code.

Logo builds, kinetic type, data motion and loader systems — the reusable motion language we drop into product UI and brand films. All authored here, all ownable.

Logo buildSVG stroke reveal
Data motionanimated bar loop
Loader systemnested spin
Motion
Kinetic typestaggered bounce
Orbitlayered rotation
Wave textper-letter easing

Cinematic hero film.

The atmospheric footage we grade and compose into site heroes — the same clips shipping across the DAX Labs pages. Click to play full-frame.

The offer

Commission the real thing.

Script to final render, storyboard-approved before animation on every tier. Same craft at every price — the tiers scale scope, not care.

Starter

$220
5 days · delivered
  • Up to 30s, 2D motion graphics
  • Script + storyboard approval before animation
  • 1 voiceover (accent of choice), licensed music
  • 2 revision rounds
  • 1080p final file
most booked

Standard

$540
8 days · delivered
  • Up to 60s, 2D with custom characters
  • Script + storyboard approval
  • Premium voiceover talent + sound design
  • 3 revision rounds
  • Square + vertical social cuts included

Premium

$1200
14 days · delivered
  • Up to 90s, 2D + 3D product animation
  • Script + storyboard approval
  • Premium voiceover, music, full sound design
  • Unlimited revisions within scope
  • Social cuts + editable source/project files
  • 4K delivery
Extra aspect-ratio cut +$35 Extra 15s of runtime +$80 Captioned / subtitled version +$40 Source files (non-Premium) +$60
What the market gets wrong

The reel looks fine. The process isn't.

Patterns from real buyer reviews across the animation marketplace — and the mechanism on this page that answers each one.

Buyers reportYou pay the entry price and the output looks like the entry price — flat, templated, sometimes refunded because it never could match the vision.
The DAX answerEvery tier runs the same code-authored motion system you're scrubbing above. Tiers scale length, characters and 3D — never the craft.
Buyers reportOne revision round takes a week to come back; more than one buyer gave up waiting and finished the edit themselves.
The DAX answerTiming notes are parameter changes, not re-renders. The easing editor above is literally that conversation — "snappier" is a two-second curve drag, replayed live.
Buyers reportDirection slips: near-identical clips come back repeatedly, and buyers end up over-explaining every step with reference examples.
The DAX answerYour direction lives in the storyboard, frame by frame, signed before motion starts — flip the boards to animatic above and the timing intent is already visible.
Buyers reportArriving already burned: the last animator misread the brief and delivered something generic that could have been anyone's.
The DAX answerNothing here is a compressed promo. Scrub any beat of the composition and inspect the mechanics — you see exactly how we work before you commission.
Buyers reportThe polish is fine but the key scene lands wrong — because nothing was approved before animation began.
The DAX answerScript + storyboard sign-off is stage one of every tier. Meaning is locked while it's still cheap to change; scenes can't get misread at render time.
Field index — video & animation

Every service, proven here.

Each service in the DAX video catalog maps to a mechanism on this page — not a claim, a panel you can operate.

svc / video-editingVideo editing

The grade pass, letterbox and push-in on scene 3 of the master timeline is the finishing treatment we run on every cut.

svc / explainer-videosAnimated explainers

The four-scene spine you scrub in the studio — logo, message, product, CTA — is an explainer's skeleton with the timing exposed.

svc / short-adsShort video ads

The whole composition runs 8 seconds — hook, message, resolve — the exact beat structure of a scroll-stopping ad, marker-labelled on the ruler.

svc / motion-graphicsMotion graphics

The six code-authored loops in the grid above — logo build, data motion, loaders, kinetic type — are the reusable motion language we ship into product UI.

svc / logo-animationLogo animation

The easing editor re-runs a DAX logo sting with whatever curve you bend — that sting is the product, and you just directed it.

svc / slideshow-videosSlideshow & promo videos

The graded hero footage in the clip rail — hover to play, click for full-frame — is the treatment we compose promos and slideshows from.

svc / 3d-animation3D animation

The Premium tier in the offer carries the 2D + 3D product pass — same storyboard-first pipeline you flipped to animatic above.

svc / lyric-videosMusic & lyric videos

Scene 2's kinetic type is timed word-by-word against the ruler — the same beat-sync system we use to lock lyrics to a track.

Market context — the bar this page is built to clear:
dfenty — Top Rated Seller — Rating 4.9 (8,173 reviews)
prithvirajp99 — 8+ years experience, 12,000+ video edits completed (seller profile)
Public marketplace stats, quoted as context — not DAX claims.

Direct the next sting.

You just scrubbed the timeline and bent the curve. The same hands build yours — script to storyboard to final render, approved at every beat.

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Demonstration build by DAX Labs — data is scripted, the craft is real.
DAX Labs · code-authored motion graphics + graded hero film · Singapore · Worldwide